There are plenty of opportunities there to gain some leads, win new jobs, and keep your team on the payroll. Google Ads marketing allows contractors to target specific services in selected areas so that you can get more done with a smaller budget.
The team at 99 Calls is still seeing a 15 – 20% conversion rate on Google Ads campaigns. Google Ads may also be a viable short-term option for increasing lead volume into the winter.There are lead generation businesses that only charge for their performance, meaning the leads they actually produce. If you are paying more for leads that you are making in jobs, it may be time to find a new lead company.If you are losing money on print, it may be time to pause or halt that marketing.However, when the number of booked jobs on the schedule begins to decrease, this is an excellent time to review your marketing strategy and trim out the efforts that aren’t yielding results. Scale way back on marketing – It might seem prudent to cut your marketing budget as the season comes to a close.This keeps revenue channels open and puts businesses in a prime position to enjoy exponential growth when the hot season begins. It may seem to make sense to cut back, lay off and lay low to avoid any unnecessary expenses, but savvy contractors utilize these quieter months to build. There are several common mistakes that contractors make when tighter times approach. Add to that the uncertainty that COVID has unleashed, and the supply chain issues that have slowed the market even further, and you may be looking at a lean winter. People are gearing up for the holidays and the new year ahead. The period between Mid November through the New Year yields far fewer consumers looking to remodel, move or expand. 3 Mistakes Contractors Should Avoid as the Slower Season Beginsįall marks the beginning of the slower season for many contractors.
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